Microsoft exec touts technology for rural business

The chief research and strategy officer of Microsoft Corp. sat in a conference room of the company's Fargo campus and talked about technology that could help small business in rural states.

Mundie has spent 15 years leading Microsoft's campaign to improve wireless broadband capacity in the United States and around the world. For the last several years, he's been working with government regulators on the possibility of using the unused spectrum between television channels to deliver broadband access.

The so-called "white spaces proposition" could help rural states like North Dakota, where companies don't find it economical to build cell towers because of the small population.

"To me, the power of this white spaces is that if you want to build a community alternative, where you could at least have the equivalent of a cell phone walkie-talkie capability just to make local calls in Fargo, that would probably make a lot of people happy," Mundie said. "It at least creates an alternative."

Once the broadband problem is solved, Mundie expects people in rural areas to demand technology that will allow remote working capability. That means communication systems will have to be linked, he said.

"My belief is that the cost of these technologies can be driven down and novel ways of programming them from a software usage point of view will allow them to become more integrated," he said.

Mundie was in North Dakota to speak at a technology conference and visit the Fargo division, which handles software for businesses and other operations, including customer support, payroll and information technology. He cited his relationship with Doug Burgum, the former head of Microsoft's Fargo operation, and Sen. Byron Dorgan, D-N.D.

"I think the two of them conspired to decide to ask me to come and talk (at the conference)," Mundie said. "And I wanted to visit the Microsoft Fargo campus, so it was sort of a 'twofer' at that point."

Mundie joined Microsoft in 1992 to create and run the company's consumer platforms division and eventually became a chief technical officer. He was promoted to his current post after Bill Gates announced he was giving up day-to-day duties of running the company.

Mundie, who reports directly to CEO Steve Ballmer, currently oversees technology and research projects and works with government and business leaders around the world on technology policy and regulation.

"It's startling how often somebody would come up to me or Bill Gates and say, 'Well, this software thing, I guess we've kind of seen it all,'" Mundie said. "It's just hilarious because we're just at the tip of the beginning of this thing. We haven't seen it all."

Source: seattlepi.nwsource.com

Microsoft Small Business News & Events

But when I asked him directly, Blossom surprised me by concluding that it wasn’t the consumer side of search Microsoft was going after, but the enterprise. He sees Powerset as a compliment to Microsoft’s purchase of Fast earlier this year. “Powerset offers Microsoft a new leg up in value-add search applications using semantic analysis to extract content related to a topic. It's most useful application is likely to be in enterprise search, where there are going to be many documents with a structure that would feed well into semantic analysis tools.”

Blossom thinks the open web would be a greater challenge for a semantic search tool because it involves interpreting all of the nuances of the different types of online content through a common filtering system, but he also sees potential for this technology in mobile applications using voice-activated response to natural language queries. “Whichever the application,” Blossom says, “being able to answer questions triggered by natural language queries is becoming increasingly important in content services."

But who is director market intelligence at AIIM, and recently finished a study on the effectiveness of enterprise search (described here in my EContent article AIIM Study Finds Enterprise Search Still Lacking) isn’t so sure that natural language query is really all that. “From a “pure” search experience, people can barely be bothered to enter more than 1-3 search terms – what would make us think that users are going to type in fully formed questions as a query?” He points that in fact, most search engines have trained us *not* to enter fully formed questions.

In any event, Keldsen is simply not impressed with this move. “All the acquisitions or investments (such as into Facebook) that Microsoft has made in the consumer-facing, public web search market - as interesting as the techniques that Powerset uses are (Semantic Web, where art thou?) - this is much ado about nothing. It’s one small, subtle capability that is going to take quite some time (if ever) to make a significant impact on this aspect of the MS search business.”

I’m not so sure I agree completely with Keldsen here. I think the semantic web is the next frontier. People didn’t take Web 2.0 very seriously for a long time. Social networking was for teens, but today it’s on everyone lips. I have the feeling the semantic web or Web 3.0 as it’s been called could change the way we interact with web sites, but I do agree that it’s true potential is likely well into the future.

For now, I think Microsoft was wise to be forward-thinking. I’ve written before that Microsoft has always been a company to stand back and watch, then react to trends. In this case, they are getting ahead of the curve, and even if Keldsen is right and it’s well off into the future, I think Microsoft should be applauded for taking an educated risk. After all, what have they got to lose?

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