News outlet msnbc.com has chosen YuMe Inc. as the ad server for its embedded video players.
Msnbc is a joint venture of Microsoft Corp. (NASDAQ: MSFT) and NBC Universal, owned by General Electric (NYSE: GE).
Redwood City’s YuMe is privately held and backed by Menlo Park-based Khosla Ventures, Palo Alto-based Accel Partners, San Francisco-based BV Capital and Palo Alto-based DAG Ventures.
The companies didn’t give financial details of the deal.
YuMe is led by CEO Michael Mathieu.
Source: bizjournals
Msnbc is a joint venture of Microsoft Corp. (NASDAQ: MSFT) and NBC Universal, owned by General Electric (NYSE: GE).
Redwood City’s YuMe is privately held and backed by Menlo Park-based Khosla Ventures, Palo Alto-based Accel Partners, San Francisco-based BV Capital and Palo Alto-based DAG Ventures.
The companies didn’t give financial details of the deal.
YuMe is led by CEO Michael Mathieu.
Source: bizjournals
